01 / Starting something new
Give your idea its first real form.
FORME
STUDIO
Brand development
software platform
Build a brand that feels like you.
Tell us about your business. FORME develops the strategy, identity and visual system around it.
01
Tell us about your business
02
We develop your creative direction
03
Your identity takes form
04
Take everything you need to launch
Smart technology.
Human creativity.
Stronger brands.
FORME / Identity preview
Playdo
Children's Toys
Identity · Packaging · Product · Applications
01 / Children's Toys
Strategy → system → launch
01 / Brand essence
See what your
business could
become.
Whether you're bringing a new idea to life or giving an existing business a new direction, FORME turns what you imagine into a brand you can see, shape and build on.
From an idea in your head
to an identity you can believe in.
02 / Reinventing what exists
See your business through a fresh lens.
You bring the ambition. FORME gives it form.
02 / How FORME works
From business idea
to brand system.
A clear brief followed by one continuous generation experience and one complete Brand Profile.
01
Tell us about your business
Answer a short guided brief about your business, audience and personality.
Brief / 2–3 min
→02
FORME shapes the strategy
We translate your answers into one focused strategic and creative foundation.
One continuous process
→03
FORME builds the identity
One Master Brand Visual establishes a coherent visual system.
No approval step
→04
FORME applies the system
The identity is tested through relevant customer touchpoints.
Built together
→05
Your brand takes form
Review your complete Brand Profile and see the identity working as one system.
Brand Profile
Generation time varies while FORME develops and checks the complete system.
Create my brand →03 / What FORME builds
One system.
Built to perform.
Identity
01Logo system
02Color
03Typography
04Graphic language
05Applications
06Guidelines
0704 / Selected identities
A selection of identities shaped through FORME.
Different businesses. Different personalities.
Hospitality, professional services, construction, consumer and lifestyle brands—each system follows its own brief, not a fixed house style.
Kinloop Café
Hospitality / Café / Coffee
Noma Objects
Homeware & Lifestyle / Design-led Objects
Sidequest Supply
Fashion / Streetwear
Northline Advisory
Professional Services / Consulting
Velora Derm
Consumer / Beauty / Skincare
Vant Construction
Construction / Commercial & Infrastructure05 / Inside FORME
Your ideas,
made visible.
FORME learns what your business is, who it is for and what it wants to become—then turns that understanding into one connected identity.
01 / What you tell us
BusinessAudienceAmbitionTasteConstraints
02 / What FORME understands
CharacterMeaningExpressionRecognitionDistinctiveness
03 / What your brand becomes
IdentityVoiceColorTypeFormImageryApplications
06 / FORME Engine
Built on more
than a prompt.
Behind every identity is a design intelligence system built to understand relationships, resolve tensions and turn strategy into coherent creative decisions.
CultureBusinessAudienceContextPreferences
- 01Your input
- 02Understanding
- 03Relationships
- 04Creative rules
- 05Generation
- 06Coherence check
- 07Your brand
01
Understands character
FORME reads the qualities that should define how your brand behaves.
02
Finds relationships
It sees how different qualities strengthen, balance or challenge one another.
03
Turns meaning into design
Strategy becomes working rules for typography, color, shape and composition.
04
Checks for coherence
Decisions are checked against the identity so the system remains recognizably yours.
12Character dimensions
66Character relationships
20Perceptual dimensions
07Implemented visual grammars
07 / Simple pricing
Explore first.
Build when you're ready.
Start with one complete Brand Profile. Give FORME your inputs and let the system resolve one coherent identity.
No card required / Pay only when you choose to build
Start here / Free
See what your brand could become.
3 creative directions · Compare before choosing · No card required
02
FORME Start
$19.99
One-time purchase
Ideas / new businesses / simple brand needs
Give your idea a professional identity.
- Core identity
- 1 application
- Commercial use included
See everything you’ll receive
Identity
- Chosen creative direction developed
- Primary logo PNG
- Brand mark when the identity supports one
Brand system
- Core palette with HEX roles
- Practical typography specification
- Core strategy, voice and visual direction
Applications
- 1 real-world brand application
Your files
- Validated PNG identity assets
- Color codes
- Typography specifications
- Essential Brand Profile
- Application visual
More complete
03
FORME Build
$39.99
One-time purchase
Startups / small businesses / launch-ready brands
Build a more complete identity ready to launch.
- Expanded identity
- 3 applications
- 1 guided refinement
See everything you’ll receive
Expanded identity
- Everything in FORME Start
- Primary logo PNG
- Useful mark or alternate treatment when validated
Expanded brand system
- Expanded color system
- Typography hierarchy
- Graphic language
- Imagery direction
- Deeper brand personality and visual direction
Applications
- 3 real-world brand applications
Your files
- Validated available PNG identity assets
- Color and typography specifications
- Structured Brand Guidelines
- 3 application visuals
Refinement
- 1 guided refinement: request a considered adjustment after seeing your chosen identity
Create your Brand Profile. No subscription.
Pay once only if you choose to complete the production Brand Kit.
One complete brand profile
No card required.
Give FORME the business inputs you know. We turn them into one coherent brand system and present it as a complete Brand Profile.
Your brand worksheet
08 inputs · Approximately 4 minutes
Start with what you know
Tell us about your business.
We'll shape the brand around it.
Answer a few simple questions. No design language required—FORME will take it from there.
01 / 08
What are you building?
Choose the option that best describes your business.
Choose what feels closest.
Where are you starting from?
What should your business help people do?
Tell us the difference you want to make for your customers.
0/160
02 / 08
Who is it for?
Think about the people you most want to win over.
A broad answer is completely fine.
Who are you mainly speaking to?
What matters most to them?
Choose up to two.
0/2 selected
Where will most of your customers be?
Choose the main market you're designing this brand for.
03 / 08
How should people feel?
Pick up to three. Don't overthink it.
0/3 selected
What should make you stand out?
Choose up to two.
0/2 selected
04 / 08
How far should we go?
Safe is fine. So is loud. Move each slider toward what feels right.
There’s no wrong answer.
Should the brand feel instantly familiar or show people something they haven't seen before?
Balanced · 50
Familiar
Fresh
Balanced
Unexpected
Unmistakable
Should the identity feel built to last or plugged into what's happening now?
Balanced · 50
Enduring
Timeless
Balanced
Current
Ahead
05 / 08
What feels most like you?
Pick the closest direction. It doesn't need to be exact—we'll make it yours.
Not sure? Pick the closest one.
06 / 08
Any colors in mind?
Choose your own, or leave it to us. We'll build the full palette either way.
Not sure? FORME can decide.
This sets the overall color mood, not exact colors. We'll still build a complete usable palette around it.
07 / 08
What should the logo feel like?
Choose a starting point, or leave the decision to us.
FORME can choose the strongest structure for you.
08 / 08
What should we call it?
Add the name and tell us plainly what the business does. That's plenty.
Keep it simple — we'll handle the branding.0/200
Where will people see your brand most?
Choose up to three. This helps us make the identity work in the right places.
Anything you definitely don't want?
Optional — choose anything that feels wrong for your brand.
Complete your brief to continue
13 answers still needed
Your free brand includes one complete generation. Review your answers before FORME begins. Technical recovery stays with the same project.